Richard Sanders Named Head Of Global Marketing For Sony BMG
May 17, 2007 at 12:04 PM (PT)
RICHARD SANDERS has been named head of Global Marketing for SONY BMG MUSIC ENTERTAINMENT. Based in NEW YORK, SANDERS will work closely with all of the company's labels and divisions to create and implement fully integrated global marketing and release strategies for the company's artists and projects. He will also oversee the company's global marketing staff.
SANDERS had been Exec. VP/GM for RCA RECORDS since 2001. He began his music-business career selling T-shirts on the road for AEROSMITH and TED NUGENT and subsequently worked in tour accounting and road management. After leaving the road he founded LOUD AND PROUD MANAGEMENT and his own publishing company, SHOHOLA MUSIC. In 1991 he joined ARISTA RECORDS as the head of Artist Development and in 1996 worked with RICHARD BRANSON in founding V2 RECORDS, where he served as President of the label's North American operations.
"RICHARD's experience spans virtually every aspect of our business, ranging from management to artist development and head of a major label, and through the years he has earned a reputation as an innovative businessman, a highly effective leader, and a true entrepreneur," said CEO ROLF SCHMIDT-HOLTZ, to whom SANDERS reports. "There is no question that his many talents and abilities have made him a major asset to the company, and I'm confident that this new, pivotal role will provide him with even greater opportunities to contribute to the creative growth in our territories around the world."
SANDERS said, "This is a fantastic new challenge. From ASIA to EUROPE, LATIN AMERICA, the U.S. and CANADA, SONY BMG's current artist rosters include an extraordinary group of both superstar and emerging talent, and this post will give me the opportunity to contribute directly to their development, and to the growth of the company overall. I thank ROLF for this great opportunity, and I look forward to working with our labels and divisions throughout the world, as well as with the entire global marketing team, as we develop global marketing strategies that will bring our artists real and lasting success."