WAY-FM/Nashville, HearItFirst.com Launch '2-Minute Challenge'
May 18, 2007 at 10:37 AM (PT)
HEARITFIRST.COM and WAY-FM MEDIA GROUP Christian CHR WAYM (88.7 WAY-FM)/NASHVILLE team up to present the “2-MINUTE CHALLENGE.” Kicking off this week, participants have the opportunity to receive up to 24 free music downloads from leading Christian music artists.
Listeners log on to www.hearitfirst.com/wayfm and follow the instructions to begin the 12-week long promotion. Each week will feature a new song from artists including CHRIS TOMLIN, CASTING CROWNS, THIRD DAY, JEREMY CAMP, NEWSBOYS, MERCYME, SWITCHFOOT, SANCTUS REAL, HAWK NELSON, KUTLESS and CHRIS RICE, among others. Users can also share the promotion with up to five friends and receive an additional bonus download.
“Effective relationships with new media choices are imperative to WAY-FM’s success, and HEARITFIRST.COM provides a service that is unique and capable of offering our young listeners an experience that we hope will enhance the brands of both WAY-FM and HEARITFIRST.COM,” says WAY-FM Southeast Regional GM MATT AUSTIN.