Clear Channel To Offer Free Mobile Texting Service
May 21, 2007 at 5:30 AM (PT)
CLEAR CHANNEL COMMUNICATIONS will launch today (5/21) a free mobile program that enables listeners to text-message radio stations from their cell phones to make song requests, get real-time traffic reports and access other information.
The launch follows a test in SEPTEMBER of a $2.99-per-month mobile program with CINGULAR WIRELESS that allowed listeners of Top 40 WHTZ (Z100)/NEW YORK to stream live broadcasts, listen to podcasts of interviews, access playlists, get real-time traffic reports and send song requests to disc jockeys via text-messaging.
Giving users an individualized, on-demand experience will strengthen listeners' connection with their favorite radio stations.
CLEAR CHANNEL said it was now focusing on a free model that does not involve any streamed broadcasts but instead focuses on text-messaging capabilities. "Giving users an individualized, on-demand experience will strengthen listeners' connection with their favorite radio stations," said CEO JOHN HOGAN.
CLEAR CHANNEL's new mobile program launch involves five NEW YORK radio stations, and it plans to launch similar programs on up to 100 more stations by the end of 2008, beginning with stations in SALT LAKE CITY and ST. LOUIS in the next 60 days. CC/NEW YORK SVP/Programming TOM POLEMAN stated, “Mobile programs allow our stations to interact with listeners in a much more meaningful way. With each technological advancement, CLEAR CHANNEL NEW YORK’s approach to radio evolves to a more customized entertainment experience. We’re excited to give consumers more control of how they enjoy our content. Sponsorship opportunities are available on various content pages of the phone. Special tips, in-store coupons, and co-branded opportunities are available for terms as short as one month.”