Smulyan Q&A Discusses Google Deal, Emmis' 'Not Good' Performance
May 21, 2007 at 1:10 PM (PT)
In an interview posted to EMMIS' corporate website, CEO JEFF SMULYAN defends his company's ad sales partnership with GOOGLE as "an experiment," noting that the company still has "the right to refuse business that isn't favorable to us, so I don't see how it's a bad thing that these people want to buy time on our stations."
SMULYAN touts GOOGLE's "staggering reach" and says that EMMIS' "theory is that this is simply a supply and demand business. The more demand you put on your inventory, the higher your prices rise. If a portion of GOOGLE's current advertisers have a new focus on our industry, it should be good. We're in the very early stages of this -- it's less than one percent of anyone's business. We merely said we can't stand in the way of an idea whose time has come. Our industry needs to be redefined, and foreclosing any option doesn't make sense to us."
Read the entire interview -- in which SMULYAN also "freely acknowledge[s] that our performance has not been good" but touts "encouraging signs for the future" and discusses the company's plans to expand internationally -- by clicking here.