Latino Leaders Support Sirius-XM Merger
May 23, 2007 at 1:37 PM (PT)
The Board of Directors of WASHINGTON, DC-based THE LATINO COALITION (TLC) today urged the FCC to approve the merger of SIRIUS and XM. TLC believes that, among other things, the elimination of duplicate programming and expanded channel capacity will provide new opportunities for Hispanics and other entrepreneurial programmers.
"For far too long, the Latino market has been ignored by traditional radio companies," said TLC President ROBERT DE POSADA. "Hispanics must turn to alternative sources like satellite radio for Spanish-language news, sports, music and diverse cultural programming.
"As a strong advocate for the diverse needs of the Latino community, we are always supportive of measures that will bring variety and expanded options to our community. In our judgment, the XM/SIRIUS merger will accomplish just that by bringing more programming opportunities for Hispanic Americans and millions of other listeners."