Free FM/N.Y. Out, K-Rock Returns
May 24, 2007 at 3:41 PM (PT)
As ALL ACCESS was the first to confirm, CBS RADIO FM Talk WFNY-F (92.3 FREE FM)/NEW YORK has dropped its embattled Talk format, stunted with a montage of NEW YORK-themed clips punctuated by the phrase "today at 5" excerpted from a TV news promo, and returned at 5p to the Rock format and "92.3 K-ROCK" slogan dropped by the station when it flipped to Talk in JANUARY 2006. The station says it will also revert to the WXRK calls, which are currently being used in CLEVELAND.
CBS VP and KROQ/L.A. programmer KEVIN WEATHERLY is in town consulting the flip, which ALL ACCESS hears will lean heavily towards '90s rock with some currents and '80s in the mix. OPIE AND ANTHONY will remain in mornings, but PD JOHN MAINELLI and the weekday airstaff, including NICK DIPAOLO, LESLIE GOLD, and RON AND FEZ, are out. The new airstaff won't start until TUESDAY at the earliest. MAINELLI is returning to his consulting business -- reach the veteran programmer, who previously programmed WABC-A and WOR-A/NEW YORK, at email@example.com.
The stunting occurred after OPIE AND ANTHONY's show THURSDAY at 9a. The hosts noted that they had been told to attend a meeting with GM TOM CHIUSANO immediately after their show, and the station's website carried a countdown clock aimed at 5p ET.
"Bringing K-ROCK back to NEW YORK is the right move for the millions of fans who embrace this type of music and lifestyle, as well as from a competitive standpoint specifically in the NEW YORK radio marketplace," said VP/GM TOM CHIUSANO. "There is an unsatisfied appetite for rock music that can't be ignored, and we excitedly welcome the opportunity to create a destination radio station that we know will build an immediate loyal following.
"Moving forward, you can expect the station to cater to its diverse audience through the use of interactive digital applications, local and national events and collaborations with some of the top names in the music industry. This is a station that made history in the past and will write it once again."
ALL ACCESS has obtained the station's power-point presentation for the flip, which includes this Q&A:
Q: What will K-ROCK sound like musically?
A: We will play great rock -- from the '90s and today. You'll hear great rock from U2, NIRVANA, PEARL JAM, METALLICA, SMASHING PUMPKINS, LINKIN PARK, RED HOT CHILI PEPPERS, SOUNDGARDEN, STONE TEMPLE PILOTS, PAPA ROACH, GREEN DAY, FOO FIGHTERS ... and much much more.
Q: What is your target audience?
A: K-ROCK will become a dominant station in NEW YORK delivering men --- superserving 25-34-year-olds.
Q: How will you promote your change back to K-ROCK?
A: SUMMER 2007 is here ... and K-ROCK will be everywhere our listeners are starting today. From the coolest concerts in the tri-state area, to the beaches of New Jersey and Long Island, to the best night spots, to malls, parks, rest stops, sporting events, and much much more. K-ROCK will be EVERYWHERE!
Q: What happens to the schedules I purchased on FREE FM?
A: Although we expect an increase in advertiser demand immediately, we will live up to the schedules we committed to you. We believe in our partnerships and will do everything possible to fulfill your expectations of us.
Here is what K-ROCK played in the the first hour:
NIRVANA - All Apologies
AC/DC - Back In Black
LINKIN PARK - What I've Done
GUNS N' ROSES - Welcome To The Jungle (played 2x)
SMASHING PUMPKINS - Bullet With Butterfly Wings
GREEN DAY - American Idiot
U2 - Sunday Bloody Sunday
TOOL - The Pot
OFFSPRING - Come Out And Play
RED HOT CHILI PEPPERS - Dani California
LED ZEPPELIN - D'Yer Mak'er
PAPA ROACH - Last Resort
PEARL JAM - Alive
RACONTEURS - Steady, As She Goes
The second hour kicked off with RUSH - Tom Sawyer. You can listen online www.923krock.com.