XM Gets BCS Championship Game
May 24, 2007 at 8:07 AM (PT)
XM SATELLITE RADIO inks a deal with FOX SPORTS to be the exclusive satellite radio home for the BOWL CHAMPIONSHIP SERIES college football championship game starting in JANUARY. The game and three other BCS games, the SUGAR BOWL, the FIESTA BOWL, and the ORANGE BOWL, will air on XM under the multi-year deal.
"College sports is a very important element of our programming strategy, and these games are a must for college football fans," said XM EVP ERIC LOGAN. "These games help reinforce XM RADIO's position as the ultimate destination for people who love college sports. FOX SPORTS is a longtime partner of XM, and we are very excited to be working together to bring live coverage of these games to fans across the country."
"FOX SPORTS is pleased to have reached a multi-year BCS rights agreement with XM, the nation's leading satellite radio service," said FOX SPORTS COO LARRY JONES. "The BCS is a true jewel in the nation's sports landscape, and everything we do in conjunction with it needs to be top-notch."
BCS Coordinator MIKE SLIVE said, "The BCS is pleased to have XM as the exclusive satellite home of the ALLSTATE BCS National Championship Game as well as the ALLSTATE SUGAR BOWL, TOSTITOS FIESTA BOWL and the FEDEX ORANGE BOWL. College football fans all over the country now will be able to listen to these BCS games virtually anywhere."