Y 94.5/Birmingham Goes Hot AC
May 25, 2007 at 5:33 AM (PT)
CITADEL AC WYSF (Y 94.5)/BIRMINGHAM will shift to Hot AC as "THE NEW 94.5 FM" at 5p today (5/25), according to the BIRMINGHAM NEWS.
The format adjustment will target women 30-40, according to Market Manager DALE DANIELS, with artists like ROB THOMAS, KELLY CLARKSON, NICKELBACK, and MAROON 5 cited as examples of the new sound. The syndicated KIDD KRADDICK show will be taking over mornings, replacing MARK CONGELTON and DAVE MACK, who took over the slot in JANUARY when RICK AND BUBBA went across the street to COX Country WZZK.
VAL VINING continues in middays, while former crosstown Alternative WRAX (THE X AT 100.5) personalities STEVE ROBISON and AMBER MARIE will host afternoons, and ROBISON will serve as PD. The jock lineup starts TUESDAY after an all-music MEMORIAL DAY weekend.