Tisa LaSorte Upped To Brand Mgr. For WKQX & WLUP
May 29, 2007 at 3:35 PM (PT)
EMMIS/CHICAGO promotes TISA LaSORTE to the newly created Brand Manager position for Alternative WKQX (Q101) and Classic Rock WLUP (THE LOOP 97.9). LaSORTE came to EMMIS/CHICAGO in MARCH '06 as Interactive Sales Manager and later became Director/New Media. In addition to programming BONNEVILLE N/T KTAR-A/PHOENIX, LaSORTE spent 10 years at crosstown TRIBUNE N/T WGN-A.
LaSORTE is replacing former WKQX & WLUP VP/Programming MIKE STERN, who exited in mid-FEBRUARY (NET NEWS 2/13) as EMMIS/CHICAGO announced plans to restructure in preparation for ARBITRON's PPM. This new role is a non-traditional approach by strategically utilizing the combination of new media, programming, and marketing.
EMMIS/CHICAGO VP/GM MARV NYREN explains, "TISA's diverse background in Programming, Talent Development, Marketing, New Media, and most recently Sales Management have perfectly prepared her to take our brands successfully into radio's future."
"I am grateful for this incredible opportunity to work with these well-respected CHICAGO brands and a group of very talented people to build an even more valuable radio experience for our listeners and advertisers," said LaSORTE.