Bridge Ratings Releases Latest Sat Radio Findings
May 30, 2007 at 10:44 AM (PT)
BRIDGE RATINGS has released its mid-second quarter Satellite radio consumer update.
"The satellite radio sector continues to be squeezed by a number of negative market issues," explained BRIDGE RATINGS Pres./CEO DAVE VAN DYKE. "Consumers generally are softening their interest on the sector which is taking on elements of a niche market play in recent months. Satellite radio brand interest by non-subscribers is at an all-time low and churn is at an all-time high."
Some of the highlights include:
* Trends in consumer interest in satellite radio
* The number of quarterly gross subscribers for both XM and SIRIUS and how cancelations are hurting growth
* An update on satellite radio consumers’ expectations on the proposed merger
* The latest information on BRIDGE RATINGS’ satellite radio retail analysis
Read all about at www.bridgeratings.com.