RAB, NAB Team For 'Get Out The Vote' Seminar
May 31, 2007 at 8:41 AM (PT)
The RAB and NAB are teaming for a free seminar designed to show political consultants how to "Get Out The Vote With Radio." The half-day program is scheduled for JUNE 6 in WASHINGTON and will show sophisticated techniques on how to use radio advertising to target voters using an analysis of radio's "audio neighborhoods."
"Radio’s audio neighborhoods are a unique environment for reaching groups of voters who share common lifestyles and political perspectives," says RAB Pres./CEO JEFF HALEY. "Understanding the nature of radio’s diverse audio neighborhoods is a powerful marketing communication tool. With an early political season in 2008, we are delighted to partner with the NAB on a platform for political advertising on radio."
"Radio plays an integral role in the lives of 260 million Americans who listen every week," adds NAB Pres./CEO DAVID REHR. "Working with the RAB, we intend to demonstrate the value proposition that radio plays each campaign season and to make sure that political candidates appreciate the unique connection that radio stations have with hometown listeners and voters."