Arbitron Releases Winter '07 Format Trends
June 1, 2007 at 12:13 PM (PT)
Spanish continues to be the format with the biggest overall increase, according to the just-released ARBITRON WINTER '07 format report. While most formats showed marginal increases and decreases from FALL '06, SPANISH showed the biggest increase 11.2-11.9 and AC dropped the most 14.8-13.9.
Below are the top 5 formats from ARBITRON's WINTER '07 format report:
News/Talk 17.6 17.4
AC 14.8 13.9
Spanish 11.2 11.9
Top 40 10.7 10.8
Urban 10.1 9.9
ARBITRON points out that Adult Hits, since it's debut in SPRING '05, has shown steady increases from 2.0-2.7.
Click here to see an eight-year format trend, Audience Composition, and Persons Using Radio.