Rogers, Larche Swap Ontario Pair
June 5, 2007 at 5:49 AM (PT)
ROGERS BROADCASTING LTD. and LARCHE COMMUNICATIONS INC. are trading radio stations in ONTARIO, with ROGERS getting Country CIKZ (KICX 106)/WATERLOO-KITCHENER and LARCHE ending up with Adult Hits CICX (105.9 JACK FM)/ORILLIA.
"This swap makes great strategic sense for our company," says LARCHE President PAUL LARCHE. "It will allow us to better compete and consolidate our efforts in central ONTARIO, where we already own [Country] CICZ FM (KICX 104)/MIDLAND."
ROGERS CEO/Radio GARY MILES says, "We have been fans of PAUL LARCHE and his organization for years. We believe this exchange makes perfect sense for both companies. We both share the same operating philosophies and commitment to broadcasting. CIKZ FM will make a great addition to our KITCHENER holdings."