HipCricket Secures Funding For Planned Expansion
June 5, 2007 at 6:19 AM (PT)
HIPCRICKET has closed Series B funding of $6 million that will allow the company to support strategic expansion of its position with the broadcast community and top brands. Over the past two years, HIPCRICKET has raised a total of more than $10 million from investors, BROADMARK CAPITAL and a EUROPEAN investment group.
HIPCRICKET's broadcast experience has helped build the nation's largest mobile marketing operation focused on generating revenue and increasing audiences for the broadcast community and building loyalty to brands.
"According to public research, 136 million Americans are sending and receiving text messages," said CEO IVAN BRAIKER. "More and more broadcast companies and brands are turning to us because we uniquely allow them to tap into the behaviors and interests of such a large and important group."