eBay Launches Radio Ad Auction Service
June 6, 2007 at 4:56 PM (PT)
eBAY is partnering with BID4SPOTS to launch a radio advertising auction service, the eBAY MEDIA MARKETPLACE FOR RADIO, the company announced TUESDAY. The plan, similar to eBAY's existing cable TV ad auction service, launches today (6/6) at www.ebaymediamarketplace.com and includes ad time on 2,300 stations, including stations from all major radio station groups. The move puts eBAY in competition with GOOGLE's radio ad sales efforts.
"By combining this radio station base with eBAY’s reach and scale among potential advertisers, we believe we have the opportunity to create a vibrant new marketplace that will benefit the radio industry and advertisers alike," eBAY's HANI DURZI said.