Katz Creates Political/Issue Division; Names Niblack To Oversee
June 6, 2007 at 7:27 AM (PT)
KATZ MEDIA GROUP has launched a new unit that will focus exclusively on providing radio marketing and media solutions for political candidate and issue advertisers. GENELLE NIBLACK has been appointed VP/Director of Political Sales & Strategy for this new unit; her responsibilities will include overseeing political network sales and strategy for all of KMG RADIO.
"The combination of KMG’s 3,000+ represented radio stations provides political advertisers with unparalleled access to customized demographic and lifestyle radio networks that can be purchased either in their entirety or on a state-by-state basis," said CEO STU OLDS. "GENELLE’s knowledge of the radio marketplace makes her the perfect guide and an invaluable resource for all political advertisers."
"Radio captured over 8% of the $3 billion total advertising dollars spent in the 2006 campaigns, and we anticipate higher numbers in the upcoming 2008 election year, in light of radio’s 95% reach of the 18+ demo," added NIBLACK. "KATZ MEDIA GROUP’s newly created unit will offer the political marketplace the ability to harness the full power of local radio’s reach in a one-stop, flexible, efficient and cost-effective manner, never before available."