Industry Vet Gary Fries To Consult Arbitron
June 6, 2007 at 9:48 AM (PT)
ARBITRON announced today that it has retained former RAB President/CEO GARY FRIES as a consultant. FRIES, who headed up the RADIO ADVERTISING BUREAU for 15 years, will provide ARBITRON with insights and recommendations about the needs of radio station owners and operators in markets 100-300.
In addition, FRIES will facilitate a meeting between ARBITRON and small-market customers at the OWNER OPERATOR CAUCUS on JUNE 20 in CHICAGO. FRIES and ARBITRON are also planning a variety of "town-hall meetings" where small-market broadcasters will be encouraged to share their needs.
ARBITRON President/Sales & Marketing PIERRE BOUVARD said, "GARY FRIES is the perfect choice for helping ARBITRON understand the needs of small-market broadcasters. His advice was invaluable while he was a member of ARBITRON's RADIO ADVISORY COUNCIL, and we look forward to hearing his straightforward advice about small markets."
"The needs in these markets are different, and I look forward to working with broadcasters and ARBITRON to improve the value proposition," said GARY FRIES.