Study: Media Consolidation Diminishes Diversity On The Radio
June 6, 2007 at 5:12 PM (PT)
A new study from FREE PRESS, "Off the Dial: How Media Consolidation Diminishes Diversity on the Radio -- How FCC Policy and Media Consolidation Diminished Diversity on the Public Airwaves," shows that the average local radio market has 16 white male-owned radio stations -- but just one female-owned station and two-minority owned stations. The study also found that women own just 6% of all full-power radio stations, even though they comprise 51% of the population, and people of color own just 7.7% of stations but make up 33% of the population.
The FCC should be aware of the consequences before enacting any policies that could further media concentration.
"We found that women and people of color control just one-eighth of the country's full-power radio stations, despite comprising two-thirds of the population," said study author and FREE PRESS Research Dir. S. DEREK TURNER. "These results are stark and a cause for alarm. The FCC should be aware of the consequences before enacting any policies that could further media concentration."
FCC Commissioners JONATHAN ADELSTEIN and MICHAEL COPPS discussed the study on a teleconference today, with COPPS saying, "This study presents fresh and challenging evidence about the lack of female and minority ownership in the radio industry. My fervent hope is that we can harness the shame of our failures and recommit ourselves to creating a media that reflects the diversity of the American people."
ADELSTEIN said, "Women and people of color have been left off the dial because the FCC has pursued policies that are far off the mark. It is our legal and moral obligation to promote diversity in the public airwaves. But as this landmark report shows, misguided policies have concentrated radio station ownership in a few hands and denied two-thirds of the American people an opportunity to serve the needs of their communities. The Commission needs to thoroughly study this report and develop a comprehensive strategy to remedy this injustice."
Read the entire report here.