Jacobs Media: Rock Listeners Love TV
June 12, 2007 at 6:36 AM (PT)
Life may be a series of choices, but when it comes to media and technology, an "old medium" -- television -- remains on top. Despite having hi-tech options to choose from, three in 10 Rock radio listeners pick TV as most indispensable, besting the Internet, cell phones, FM radio, and iPODs. "While a difficult theoretical question to answer, the results of our nationwide web poll point to the power of compelling content," notes JACOBS MEDIA Pres. FRED JACOBS. "Despite the plethora of cool, cutting-edge technology, a plurality of survey takers opt for the good old tube as their top choice. This says a lot about the medium’s ability to create ‘must-see TV’ in an increasingly crowded media environment."
While some may take radio for granted, it still bests hot new technologies...
However, new technology is very much in the game and actually comes out on top among younger respondents. In fact, 18-34-year-olds opt for the Internet and mobile phones over all other choices.
In a web poll conducted among over 25,000 Rock radio listeners from 69 radio station databases across the U.S., respondents had a tough choice to make. Of all the new and old media/technology choices, which one could they not live without? The choices included FM radio, television, the Internet, cell phones, iPODs/mp3 players, video games, TIVO/DVRs, and satellite radio.
"But the radio story is still a promising one," according to JACOBS. "While some may take radio for granted, it still bests hot new technologies like satellite radio, iPODs, and DVRs. And radio has the ability to have presence in two of the hottest tech areas -- the Internet and cell phones. Via streaming technology, content-rich FM radio has the potential to become a major part of how consumers entertain and inform themselves for decades to come."
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