Steve Harvey Promotion Really Takes Off
June 12, 2007 at 9:13 AM (PT)
AMERICAN AIRLINES, THE STEVE HARVEY MORNING SHOW and PREMIERE RADIO NETWORKS have launched a marketing agreement that makes for one of the most extensive efforts ever by a global airline to reach African-American consumers. The deal allows AMERICAN to bring its airline news and information directly to the program’s audience of nearly 5 million weekly listeners.
"We’re excited to embark on this new relationship with AMERICAN AIRLINES, and we’re honored that we can be instrumental in helping them reach the African-American community," said STEVE HARVEY. "As we move forward, we welcome this opportunity to not only provide business, leisure and vacation travel ideas to our listeners but also to aid in the understanding of diverse cultures everywhere through the worldwide travel network that AMERICAN AIRLINES offers."