Nielsen: U.S. Ad Spending Declined 0.6% In Q1
June 12, 2007 at 11:01 AM (PT)
Advertising spending for the first quarter of 2007 was down slightly, at 0.6%, over the same period last year, according to preliminary figures released today by NIELSEN MONITOR-PLUS. The report notes that spot radio was up 1.4% during that time period, but that network radio was down 2.2%. The Internet led all media with a whopping 31.9% gain.
PROCTER & GAMBLE was the leading ad spender at $749.8 million, though that figure was down 10.7% from the previous Q1's $839.7 million. Ad spending for all of the top 10 companies reached $4 billion, down 15%. In fact, nine of the top 10 advertisers decreased their budgets, with only DAIMLERCHRYSLER up 3.3%, to $349 million.
Spending for the 10 largest categories reached $9.8 billion in Q1, 8.2% less than the same period last year. Most product categories have decreased spending -- including the leader, Automotive (down 14.8%) -- with the exception of Direct Response Products (+8.8%), Pharmaceutical (+7.2%), and Wireless Telephone Services (+4.6%).