Sony Music, Nickelodeon Forge TV, Music Deal
June 14, 2007 at 1:55 PM (PT)
NICKELODEON, the kids entertainment brand that is a division of VIACOM's MTV NETWORKS, has partnered with SONY MUSIC LABEL GROUP and SONY BMG COMMERCIAL MUSIC GROUP to co-develop, co-produce and co-finance television and music projects over the next four years. The deal also has the potential to unlock opportunities across multiple lines of business, including apparel and electronics.
The first project to come out of the partnership will be the fall release of the original music soundtrack from the NICKELODEON 'tween series "The Naked Brothers Band," a rock 'n roll "mockumentary" comedy. NICKELODEON and SONY first partnered in 2004 to further expand NICK RECORDS and the network's presence in the music business.
"Music is in our company's genetic code, and it's so great to have it more deeply infused into NICKELODEON through this terrific brand extension and partnership with SONY," said MTV NETWORKS Chairman/CEO JUDY McGRATH. "There'll be some great new talent and content coming out of this deal, and we're all excited about the TV and music we'll create for the fans of NICK around the globe."
SONY MUSIC LABEL GROUP Chairman ROB STRINGER said, "We are incredibly excited that we will work on a wide range of joint audio visual opportunities in our new deal. We are looking forward to sharing our music with the innovative creative team at Nickelodeon, and together we will launch new talent that will be featured on their programming."
SONY BMG COMMERCIAL GROUP President JOHN INGRASSIA said, "We are very excited to continue our relationship with NICKELODEON. Over the past three years we have had enormous success together and have been able to enhance NICKELODEON's rich franchises like 'Dora the Explorer' and 'The Backyardigans' through the power of music. The new deal greatly expands the scope of our partnership, offering us significant opportunity to develop exciting and new music-based content."