RADAR 93: Radio Reaches 232 Million Listeners Per Week
June 18, 2007 at 1:01 PM (PT)
ARBITRON released preliminary findings from RADAR 93. Some of the key demographic findings from the new RADAR results that advertisers look for when placing their ad buys include 96% of adults age 25-54 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week. RADAR network affiliates (which account for over 50% of all radio stations) reach 85% of this coveted demo. They also reach 86% of adults 18-49 in households with a college degree and an annual household income of $75,000 or above.
On JUNE 25, ARBITRON will release the complete RADAR 93 Radio Network Audience Report results. RADAR is the standard currency for national network radio ratings, measuring 55 individual radio networks. These networks are operated by ABC RADIO NETWORKS, AMERICAN URBAN RADIO NETWORKS, CRYSTAL MEDIA NETWORKS, DIAL GLOBAL INC., JONES MEDIAAMERICA INC., PREMIERE RADIO NETWORKS and WESTWOOD ONE RADIO NETWORKS.