White Stripes Latest To Offer USB Release
June 19, 2007 at 5:45 AM (PT)
THE WHITE STRIPES are offering fans the duo's new "Icky Thump" album, out today, on limited-edition USB flash drives emblazoned with Russian doll-like renderings of themselves, reports THE NEW YORK POST. The drives are $57.50 apiece (or $99 for the set) at whitestripes.kungfunation.com. Only 3,333 will be available.
Why the unusual choice of making available exactly 3,333 each of the MEG and JACK drives?
It relates back to JACK WHITE's obsession with the number three, reflected in the duo's tricolor outfits (red, white and black), the three musical components they use (drums, vocals and either guitar or piano) and what JACK considers the three elements of song (storytelling, melody and rhythm).
But THE WHITE STRIPES aren't the first -- or last -- to take advantage of the USB format for releasing albums. BARENAKED LADIES put "For the Holidays" and "Barenaked Ladies" on flash drives in 2005 and 2006. BOB MARLEY's classic reggae album "Exodus" was re-released on a USB stick on JUNE 4, and M.I.A. is scheduled to release her new single, "Boyz," on a USB wristband in the UNITED KINGDOM this month.