Amendment Knocks Out Proposed Prescription Drug Ad Moratorium
June 19, 2007 at 4:25 PM (PT)
Reps. EDOLPHUS TOWNS (D-NY) and STEVE BUYER (R-IN) have successfully tacked an amendment onto FDA legislation that eliminates a proposed three-year moratorium on new prescription drug advertising. The amendment passed the HOUSE SUBCOMMITTEE ON HEALTH by a 23-9 margin.
The move by TOWNS and BUYER drew applause from the NAB, with EVP DENNIS WHARTON saying, "NAB applauds Representatives TOWNS and BUYER for offering this important pro-consumer amendment. Each year, thousands of Americans seek treatment for heart disease, high blood pressure and other diseases through education that comes in part from prescription drug advertising. There is simply no legitimate reason to deny American citizens this potentially life-saving information."