Critical Mass To Present Study Findings At McVay Summit
June 20, 2007 at 12:16 PM (PT)
CRITICAL MASS MEDIA will present the penultimate study on "Marketing That Works" and "The Impact of Present Day Ratings & the PPM" as part of the MCVAY MEDIA Programming Summit at THE CONCLAVE. The nationwide, 30,000-person study by CRITICAL MASS MEDIA will reveal who is participating in research in 2007 and techniques to find them. Early results indicate that building a panel for the PPM will be challenging -- 75% of phone calls aren't answered, and of the 25% who answer the phone, 80% won't answer the survey.
The MCVAY MEDIA Summit takes place from 8:30a-noon on THURSDAY, JUNE 28 at the MARRIOTT CITY CENTER in MINNEAPOLIS.