Advertiser Sues Stern, Sirius For Defamation
June 20, 2007 at 2:28 PM (PT)
HOWARD STERN and SIRIUS SATELLITE RADIO are being sued for $100 million by JEC NUTRITION President/CEO KELLY LOCKWOOD, an advertiser who claims his product -- I57 IGNITE -- suffered a loss in sales when "defamatory" remarks were made about it on STERN's show. The suit is expected to be filed this week in federal court in NEW JERSEY.
LOCKWOOD claims that during an appearance on STERN's show by CABBIE -- an I57 spokesperson who was on the show to talk about his recent 20-pound weight loss -- STERN said CABBIE was "fatter than ever"; later in the show, STERN sidekick RALPH CIRCELLA is reported to have said, "What the hell are you doing in here promoting a weight-loss product, you fat piece of [expletive]! Why don't you lose 60 more pounds and then come back?"
LOCKWOOD tells the NEW YORK POST, "This was horrendous for us. Our sales have dropped more than 20%. In seven minutes, he undid all the good work we did."
LOCKWOOD said in a press release, "For someone of the caliber and with the media power of HOWARD STERN to make these kind of defamatory and derogatory comments about our product was shocking and unprofessional to me. It's time that people understand that broadcasters have to be held accountable for their actions. They are given a microphone and a voice to entertain not to disparage a paid sponsor's product."
Regarding including SIRIUS in the suit, LOCKWOOD said he asked the company to remove the remarks from the rebroadcasts of STERN's show but that SIRIUS declined.
When contacted for comment, SIRIUS' HOOPER STEVENS said, "We obviously have no comment on potential litigation."
STERN's reps had not responded to ALL ACCESS by press time.