WDVD Gives Away Free Gas And $96,000 Shopping Spree
June 21, 2007 at 2:35 PM (PT)
CITADEL Hot AC WDVD/DETROIT gave away $10,000 in free gas as part of the station's "$96,000 SHOPPING SPREE" promotion. Listeners were required to crack a four-digit code to win.
According to WDVD Dir./Marketing & Promotions JULIE LAW, "With gas prices at an all-time high, we felt we should seize the moment and give a listener three years of free gas. The response was overwhelming for one of the largest gasoline giveaways to one person by one radio station."
In other station news, WDVD is currently seeking weekend/swing talent. Get your best material to WDVD, 3011 W. Grand Blvd., STE 800, DETROIT, MI 48202. ATTN: Top 10.