Victory Records Announces Album Trailers
June 22, 2007 at 5:46 AM (PT)
Independent label VICTORY RECORDS announces the use of "Album Trailers" as a new promotional medium. A release for the new project states, "Album Trailers are a new way to launch an album... Our entire world has become more communal and interactive. We are all increasingly intertwined by various forms of technology. Album Trailers marries this reality into an online, interactive platform for promoting new artists and music."
Album Trailers are free and include background changes based on the user's local time; countdown to the album's release date; video-game influenced features triggered by the use of the user's mouse; interactive content that leads to additional content; a contest component; tour information; music videos; photos; background information on the artist; pre-ordering information with bonus content; a hidden "album teaser"; links to various other artist-related destinations; code that can be copied onto the user's websites and social networking pages; and more.
VICTORY's debut Album Trailer is for SILVERSTEIN's forthcoming album "Arrivals & Departures," in stores JULY 3. Album Trailers can be accessed free of charge at www.victoryrecords.com/AlbumTrailers.