KWOD Teams With Interscope To Make Listener's Birthday Special
November 8, 2005 at 9:49 AM (PT)
ENTERCOM Alternative KWOD/SACRAMENTO presents "HOLLY CHAPMAN'S BIRTHDAY FEATURING FLIPSYDE" on NOVEMBER 19th at the BOARDWALK. KWOD and INTERSCOPE RECORDS have teamed to give a free show to a listener in the station's database, who not only loves FLIPSIDE but has same birthday as the show. It's HOLLY's show. She can invite whomever she wants, and everyone else can win an invite to HOLLY's party by listening to KWOD v2.0 all this week.
"Now we just have to find a sheet cake for 400 people," KWOD MD HILL JORDAN told ALL ACCESS. As radio competes with mechanics, we are being told to make everything personal for the listener and make a connection ... what's more personal than this?"