Jayne-FM Creators To Host Discussion Of Format
June 25, 2007 at 11:21 AM (PT)
The creative team behind JAYNE-FM will appear at the annual CONCLAVE Learning Conference in MINNEAPOLIS this week to discuss programming to women from a woman’s perspective. Distributed by JONES RADIO NETWORKS, JAYNE-FM is the new adult variety format targeting women 25-49; it was developed by Pres./Creative Director ROBIN MARSHALL and VP/Operations TONY FLORENTINO and is consulted by MIKE MCVAY of MCVAY MEDIA.
"Every man secretly wants to know what makes a woman tick," says MARSHALL. "We are pragmatic, romantic and multitastic creatures! The concept of JAYNE is that she’ll never talk about the music. She just talks about life and lets the music speaks for itself."