Interep Adds To Agenda Of 4th Annual Radio Symposium
June 27, 2007 at 12:33 PM (PT)
INTEREP announced a new study from the RAB’s "Radio Ad Effectiveness Lab" (RAEL) will be unveiled at its fourth annual Radio Symposium to be held on THURSDAY, JUNE 28 at BEAR STEARNS World Headquarters in NEW YORK CITY. It will be presented by RAB Pres./CEO JEFF HALEY, RAB EVP/Marketing MARY BENNETT and PEACOCK RESEARCH's JIM PEACOCK.
In addition, ARBITRON and THE MEDIA AUDIT will present updates on the Portable People Meter and audience measurement; IBIQUITY on HD Radio; MEDIA MONITORS on ad tracking; and MILLER KAPLAN on ad-spending trends.