Mediabase, BigChampagne & Radio One Cut Info Deal
June 28, 2007 at 8:44 AM (PT)
MEDIABASE, BIGCHAMPAGNE and RADIO ONE have entered into an exclusive, long-term music monitoring and information deal. MEDIABASE and BIGCHAMPAGNE will serve RADIO ONE’s 71 owned and operated radio stations located in 22 urban markets, reaching approximately 14 million listeners every week.
"By creating this incredible brain trust with such innovative partners, we can now examine airplay cause and effect like never before, and that’s exciting," commented MEDIABASE Pres. and PREMIERE EVP RICH MEYER. "This is a perfect marriage of radio broadcasting, airplay and internet activity."
"The response we’ve had from the urban marketplace is overwhelming," said BIGCHAMPAGNE CEO ERIC GARLAND. "We’re helping RADIO ONE maintain their edge in smart programming, accurately measuring listener response to MEDIABASE airplay data in real-time. The future is now."