Capitol Music Group Partners With There.com
June 28, 2007 at 12:09 PM (PT)
MAKENA TECHNOLOGIES, creator of the "social virtual world" There.com, today announced a partnership with CAPITOL MUSIC GROUP to bring music artists into There.com. At least five artists will make appearances in There.com over the next few months in the newly constructed CMG venue, "The Tower," an
exclusive virtual nightclub environment where fans can meet and talk with band members and watch videos from CMG artists. Interactive kiosks will be placed in popular locations throughout the virtual world,
offering the sale of both virtual and real world merchandise.
"We know that consumers are spending a lot of time in virtual worlds, and There.com offers a completely new way to promote music, both emerging talent and recognized artists, allowing artists to really connect with their fan bases," said CMG Sr. VP/Digital Strategy SYD SCHWARTZ. "Virtual worlds also give us a new revenue channel to promote our artists and sell virtual and real world branded merchandise to consumers."
The Tower in There.com will officially open on JULY 10 with an appearance rap artist MIMS. In addition to MIMS, the scheduled lineup includes YELLOWCARD, KORN, THE BEASTIE BOYS and LILY ALLEN.
"CAPITOL MUSIC GROUP is a natural fit for There.com because of our broad demographic, brand safety, and PG-13 environment," said MAKENA CEO MICHAEL WILSON. "The company demonstrates its brand leadership by being one of the first music labels to leverage this new medium to connect artists and fans."