WSAI/Cincinnati To Flip To 'ESPN1360'
June 29, 2007 at 2:57 PM (PT)
CLEAR CHANNEL will pull the plug on the Talk and Advice format at its WSAI-A (1360 THE SOURCE)/CINCINNATI and return the frequency to a Sports format as "ESPN1360," with the full ESPN RADIO national lineup, effective MONDAY (7/2). The 1360 frequency was the former home of Sports WCKY-A (1530 HOMER, THE SPORTS ANIMAL), which swapped dial positions with then-liberal Talk WSAI in JULY 2006. WSAI dropped the liberal lineup in favor of its present "THE SOURCE" programming in DECEMBER.
"This is yet another exciting new chapter in CLEAR CHANNEL’s continuing efforts to serve the huge demand for sports radio in the TRI-STATE," says Market Manager CHUCK FREDERICK. "CINCINNATI’s ESPN1360 will bring the worldwide leader in sports entertainment to area sports fans."