WGPR Signs Up For Arbitron PPM
July 2, 2007 at 12:27 PM (PT)
ARBITRON announced that WGPR-FM INC. Urban AC WGPR (THE RHYTHM 107.5)/DETROIT has entered into a multi-year agreement for the PORTABLE PEOPLE METER audience measurement service. ARBITRON is scheduled to begin PPM serice in the MOTOR CITY in OCTOBER 2008.
WGPR GM JAMES DOGAN said, "As the first full-time FM station in MICHIGAN in 1964, we strove to be a leader among local stations in serving the black community of DETROIT. In signing for the ARBITRON PPM, we will again strive to be a leader as we harness the power of electronic measurement to enhance our programming, further build our audience and better serve the advertisers who are counting on our station to help them reach the African-American consumers in our community."