Fergie Cuts 'Product Placement' Deal For Her Songs
July 3, 2007 at 5:49 AM (PT)
FERGIE, the 32-year-old BLACK EYED PEAS singer, is the first global star to consent to product placement in her songs, agreeing to include the clothing line CANDIE'S in her lyrics, reports THE NEW YORK POST. While other artists routinely drop in name brands into their songs or even accept fees to show products in videos, the musician, born STACY ANN FERGUSON, who once ripped it up as a child star on "KIDS INCORPORATED," is making history by blurring the lines between jingle and pop song.
Under the deal with CANDIE'S, FERGIE will be appearing in TV advertisements and also allowing CANDIE'S "style advisers" to dress up fans at her shows. On the CANDIE'S website, a video of FERGIE appears prominently on what they call "C-Tube."
While FERGIE was on tour last week, her advisers said such product placement marked the future of music. "With record sales in decline, you must find novel ways to make money out of the music," an executive at INTERSCOPE, FERGIE's record company, told the SUNDAY TIMES OF LONDON. "The trick is to make the brand part of the song, so that it slips down easily rather than chokes the fan. CANDIE'S will reach teens, but it has no say over exactly what FERGIE will sing, or when. Fans might think she is just singing about candy. But it's got to work in the song. FERGIE does not sing jingles."