Royals Radio Rights In Play
July 5, 2007 at 5:26 AM (PT)
The KANSAS CITY ROYALS radio broadcasting rights have been up for bid since the ROYALS and UNION BROADCASTING each turned down options to extend the present rights deal beyond this season, reports THE KANSAS CITY STAR. UNION BROADCASTING purchased the ROYALS radio rights in 2003, a four-year, $10 million deal that carried extension options.
Both the ROYALS and UNION BROADCASTING insist they remain interested in pursuing a new deal together, but the ROYALS may have other suitors as well.
"We’ve had a great relationship with UNION BROADCASTING," ROYALS SVP/Business Operations KEVIN UHLICH said. "We’d very much like that to continue." UHLICH said that the ROYALS also have received inquiries from ENTERCOM, a long-time rights holder before UNION BROADCASTING snatched the rights away in 2003. "But right now, we’d like to give UNION every opportunity to get a deal done first," UHLICH said.
UNION BROADCASTING President CHAD BOEGER said he’s on board with that. "Absolutely we’re interested," he said. "But, of course, any deal has to make business sense for us."