HipCricket Adds 43 Stations
July 10, 2007 at 5:54 AM (PT)
HIPCRICKET INC. has set new partnerships with several top-tier broadcast radio groups, including HUBBARD RADIO, TRIAD BROADCASTING, PERRY BROADCASTING, PRESS COMMUNICATIONS, SANDUSKY RADIO SEATTLE, and SOUTH CENTRAL RADIO GROUP. The broadcast companies, representing 43 radio stations in the top 50 U.S. radio markets, will exclusively use HIPCRICKET's interactive marketing solutions to boost revenue by offering advertisers a higher level of connectivity with their audience through opt-in mobile text-message promotions.
"The customers we're announcing today signed on with HIPCRICKET for three main reasons: support, results, and revenue," said CEO IVAN BRAIKER. "We help clients create winning campaigns and use the technology to help them deliver target-specific results for advertisers and consequently increased revenue for broadcasters."
"What we're seeing in the broadcast market today is that advertisers want to build tangible relationships with their target audience, not just throw information at them," said SANDUSKY/SEATTLE VP/GM MARC KAYE. "With HIPCRICKET, interactivity is easy to facilitate, supported by broadcast marketing experts and carried out on the most personal device we have, the mobile phone."