UMG Inks Video Ringtone Deal With Vringo
July 10, 2007 at 2:16 PM (PT)
Video ringtone sharing pioneer VRINGO has entered into a trial licensing agreement with UNIVERSAL MUSIC GROUP (UMG) under which VRINGO subscribers will be able to personalize their own video ringtones, or "Vringos," using clips from videos in UMG's collection.
"The UNIVERSAL MUSIC GROUP videos being delivered to VRINGO customers showcase the world's most popular artists and musicians, performing their landmark hits," said UNIVERSAL MUSIC GROUP INTERNATIONAL Sr. VP/Digital ROB WELLS. "We are pleased to make our artists available to an even wider and more connected worldwide audience through this service."
VRINGO CEO JON MEDVED said, "VRINGO is proud to be able to include UNIVERSAL MUSIC GROUP's content in the VRINGO catalogue. It will give subscribers access to some of the most compelling and popular material in the world today. We expect UNIVERSAL MUSIC's content to strongly resonate with the VRINGO user base."