Emmis/NY Launches 'PPM Strategy Team'
July 11, 2007 at 12:29 PM (PT)
EMMIS COMMUNICATIONS/NEW YORK has launched its new signature "EMMIS PPM Strategy Team" in advance of ARBITRON’s PPM FALL 2007 arrival within the marketplace. The EMMIS PPM Strategy Team is a strategically balanced panel of experts within radio programming, marketing and sales focused on the successful evolution of EMMIS/N.Y. radio properties, as well as market-wide education to ensure a smooth transition to electronic measurement by enhancing the local advertising community’s understanding of PPM and conveying the significant strength of radio through use of the new data.
"PPM will be an exciting modernization of the radio industry," said Dir./Sales & EMMIS PPM Strategy Team member ALEX CAMERON. "With more specific and immediate data, we will be able to better program and market to a more defined consumer base resulting in elevated product and connection for both our listeners and our clients."
"PPM will be significantly evolving and improving the radio industry through more effective measurement of audience preferences," said SVP/ Market Manager and EMMIS PPM Strategy Team member DAN HALYBURTON. "EMMIS/NEW YORK is taking a leadership role within that evolution."