NAB Radio Show Features 'Bedroom Project' Youth Media Study
July 12, 2007 at 12:45 PM (PT)
A "Super Session" at the NAB RADIO SHOW in CHARLOTTE will highlight an ARBITRON-JACOBS MEDIA study, "The Bedroom Project: How Young Americans Use, Consume and Interact with Technology and Media."
The session will take place on SEPTEMBER 26 and will offer an in-depth look at how young Americans between the ages of 18-28 consume media. The study inclueds two-hour interviews with subjects in their own dorm rooms, living rooms, cars, and bedrooms and covers their use of media technology from radio to iPODs and the Net.