KSSE Slips In Some English Tongue
July 13, 2007 at 8:47 AM (PT)
Interesting to note that ENTRAVISION Spanish Contemporary KSSE (SUPER ESTRELLA 107.1)/LOS ANGELES is looking to expand the appeal in the bilingual Hispanic community with the insertion of a some English-language hits, at the rate of three to four titles each hour. KSSE is sporting a new positioner, "NEW SUPER ESTRELLA, 107.1."
According to MEDIABASE, songs like FERGIE/Big Girls Don't Cry, FERGIE/Glamorous, GNARLS BARKLEY/Crazy, AVRIL LAVIGNE/Girlfriend, PINK/U + Your Hand, GWEN STEFANI/The Sweet Escape, SEAN KINGSTON/Beautiful Girls, JUSTIN TIMBERLAKE/Summer Love, JUSTIN TIMBERLAKE/Sexyback, BEYONCE/Beautiful Liar, BOB SINCLAR/World Hold On are among those heard on in the last 24 hours.