Atlantic To Offer 'Mobile Trading Cards' Through Hook Mobile
July 18, 2007 at 5:43 AM (PT)
WARNER MUSIC GROUP's ATLANTIC RECORDS said on TUESDAY that it has partnered with VIRGINIA-based HOOK MOBILE to launch mobile trading card communities for its artists, reports DMW.COM.
The offering will allow fans to purchase, collect, trade and redeem unique mobile trading cards of multiple artists for cash and prizes. The first to participate is hip-hop artist T.I., whose mobile trading cards are tied to the release of his album, "T.I. vs T.I.P."