TargetSpot Partners With Ando Media
July 18, 2007 at 7:49 AM (PT)
TARGETSPOT, a new online system for creating, buying and placing advertising within streaming media, announced TUESDAY a partnership with ANDO MEDIA. The partnership will allow clients of ANDO’s AD INJECTOR, which allows broadcasters to insert advertising into their online streams, detect and measure ad impressions, to plug into the TARGETSPOT marketplace to accept TARGETSPOT advertising to run on their streams.
TARGETSPOT, funded and developed in part by CBS RADIO, is expected to launch later this summer. In addition to CBS RADIO stations, ENTERCOM COMMUNICATIONS also has signed up to use the online system.
"We are delighted to be working with ANDO MEDIA for TARGETSPOT’s first large-scale implementation and look forward to providing an easy way for ANDO’s clients to participate in the TARGETSPOT network," said TARGETSPOT CEO DOUG PERLSON.