All Access Exclusive: Inside The Houston PPM Results
July 23, 2007 at 5:32 AM (PT)
The first PPM currency for the HOUSTON market was released last week by ARBITRON -- and it delivered some very telling stories. The resurgence of Rock radio has now been confirmed in both the PHILADELPHIA and HOUSTON markets.
ALL ACCESS asked RADIOCRUNCH President ANTHONY ACAMPORA to review the results of the JUNE 2007 PPM currency and compare it to the WINTER 2007 diary data. He also has insights on listening location and audience composition -– as well as the dramatic changes in cume and TSL.
Read ACAMPORA's article here.