CMTA, CBA Release Nationwide Christian Retail Study
July 23, 2007 at 7:38 AM (PT)
The CHRISTIAN MUSIC TRADE ASSOCIATION (CMTA) and CBA, the association for Christian retail, unveiled the new proprietary nationwide study, “Sound Decisions: A Survey of Christian Music Consumers in Christian Retail,” at the recent INTERNATIONAL CHRISTIAN RETAIL SHOW in ATLANTA. The “Sound Decisions” report is now available for sale exclusively to Christian retailers and their suppliers through CBA.
The study aims to answer the questions: Who are Christian and Gospel music buyers in Christian retail? What are their experiences and preferences? What attracts music buyers to Christian retail? The research contains Christian product purchasing intelligence and makes recommendations specific to Christian retail stores. The research was conducted in the last part of 2006 and early 2007 by BARNA RESEARCH, a division of THE BARNA GROUP, LTD.