WMG Unveils Cordless Records
November 10, 2005 at 3:15 PM (PT)
WARNER MUSIC GROUP has announced the launch of CORDLESS RECORDINGS, a label which will release "clusters -- three or more songs -- by an artist and promote said artists through various digital channels rather than releasing albums and relying solely on traditional promotional campaigns.
CORDLESS RECORDINGS is the brainchild of ELEKTRA and NONSUCH RECORDS founder and former CEO/creative head JAC HOLZMAN. JASON FIBER, the founder of SUPERFECTA RECORDINGS and THE IDEAL COPY, has been named Pres. of CORDLESS RECORDINGS.
"When we started to think about CORDLESS, certain lessons from the past kept returning to me," said HOLZMAN. "The close, creative relationship with artists and their fan base by frequent release of records, keeping costs low and having a methodology that would let us use our medium to introduce our material to more fans. CORDLESS is a community intended to give new artists their chance, and a process that connects an audience to our artists' creativity. This is who we are and that is what we have pledged to do."
FIBER said, "As a lifelong music fan and a self-proclaimed computer geek, I've always been drawn to the intersection of music and technology. With the CORDLESS label, the WARNER MUSIC GROUP is experimenting with a new approach to introducing tomorrow's great artists while offering a home for established musicians who want to make the most of today's online world. It's an exciting venture and one that is unique in the industry. I'm honored to be part of the team."
For more information about the label's roster of artists, visit www.cordless.com.