Cumulus Signs Up For PPM On Two In Houston
July 24, 2007 at 9:40 AM (PT)
ARBITRON announced TODAY that CUMULUS MEDIA has signed a 13-month agreement for the ARBITRON PORTABLE PEOPLE METER radio ratings service for two of its three radio stations in HOUSTON.
The CUMULUS MEDIA radio stations covered by this agreement are Rock KIOL and Top 40 KRBE for the period of APRIL 1, 2007 to APRIL 30, 2008.
Sports KFNC is not covered by this agreement and has not met the current minimum reporting standards for the PPM radio ratings reports issued to date for HOUSTON. An encoded station or combo is eligible to be listed in the Radio Market Report, if the station or combo has achieved an average Weekly Cume Rating of at least 0.495 and a Weekly AQH Rating of 0.05 among Metro Persons 6+, during the ratings service period.
All three CUMULUS MEDIA radio stations in HOUSTON are encoding for the PPM radio ratings service.