Bridge Ratings Checks Out 'Tweens' Listening Habits
July 25, 2007 at 7:04 AM (PT)
This week BRIDGE RATINGS releases its new study on the media preferences of "Tweens," those 8-12 year olds who hold radio’s future in their little hands. The study reveals some fascinating insights:
* Radio listening among 8-12 year olds is up [in JUNE/JULY] from FEBRUARY while Teen listening is down.
* Tweens love radio and intend on listening to it more in the future.
* 62% of the 8-12 year-olds in the study say they like listening to the radio and have very specific station preferences.
While much has been written about Teen radio listening attrition, radio can be hopeful about developing future content for today’s Tweens -- tomorrow’s young adults, writes BRIDGE Pres./CEO DAVE VAN DYKE.
Read more at www.bridgeratings.com.